VAN HEUSEN Most Fashionable Professional Campaign Banner Ad as seen on www.linkedin.com on 23 June 2013. The banner ad was placed on the right hand side of the Home Page; visible as soon as a registered user logs in.
The picture of the landing page that is a dedicated website for this campaign [URL: http://fashionableprofessionals.com/#login] is also shown below.
LinkedIn definitely is a good choice to advertise especially when the target audience of the campaign is Working Professionals. As per the website, Everyone who nominates someone will get a Voucher for Rs. 500 off. from VAN HEUSEN. Further, LinkedIn is an intrinsic part of this campaign as one can nominate people only within his/her LinkedIn network. No doubt a good way to engage people with the brand. In India most of the brands anyway declare Season End Sale Offers around Monsoon. And this might just be one way of pushing some more inventory before the sale season takes off.
The picture of the landing page that is a dedicated website for this campaign [URL: http://fashionableprofessionals.com/#login] is also shown below.
LinkedIn definitely is a good choice to advertise especially when the target audience of the campaign is Working Professionals. As per the website, Everyone who nominates someone will get a Voucher for Rs. 500 off. from VAN HEUSEN. Further, LinkedIn is an intrinsic part of this campaign as one can nominate people only within his/her LinkedIn network. No doubt a good way to engage people with the brand. In India most of the brands anyway declare Season End Sale Offers around Monsoon. And this might just be one way of pushing some more inventory before the sale season takes off.
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