Sunday, 23 June 2013

Pass Pass Mouth Freshener Expandable Banner Ad

Pass Pass Mouth Freshener Expandable Banner Ad as seen on www.indiatimes.com on 23 June 2013. The banner ad was placed on the right hand side of the Home Page. The Dynamic Banner Ad which initially is in the small size as displayed in the first picture below expands to the bigger size and what follows is a small sequence in which a girl and boy move near each other slowly which is in sync with the name and message of the mouth freshener 'Pass Pass' (near and together).




Again a good choice as far as the placement is concerned. Indiatimes.com is one of the leading news and entertainment portal in India and for an FMCG product like mouth freshener it does make sense to put the banner ad here more to generate top of mind recall. Good use of rich media as well to convey the message of togetherness.




However, not all users like it when the ad expands and covers more than half of there browser's visible area. If its a new product launch with some never before features such expandable banner ads in our opinion do serve the purpose of generating awareness about the latest features. But in a case like this where everybody knows what Pass Pass is and also there is little action on the landing page, no contest no offer, this looks slightly unneeded!

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