Intel Perceptual Computing Challenge Banner Ad as seen on www.thinkdigit.com on 23 June 2013. The banner ad was placed on the right hand side of the webpage visible only after a scroll down.
The picture of the landing page that is a dedicated website for this challenge is also shown.
Given that the target audience for the competition is technology enthusiasts, thinkdigit.com seems like a good choice. The size of banner ad is also good enough to attract eye balls. Two things we feel could have been better are:
a) Placement of the ad - As the ad was visible only after scrolling down some users would have missed it altogether.
b) Coloring of the ad - Colorful ads tend to attract more eyeballs and this ad with its single aqua coloring is not very appealing.
The picture of the landing page that is a dedicated website for this challenge is also shown.
Given that the target audience for the competition is technology enthusiasts, thinkdigit.com seems like a good choice. The size of banner ad is also good enough to attract eye balls. Two things we feel could have been better are:
a) Placement of the ad - As the ad was visible only after scrolling down some users would have missed it altogether.
b) Coloring of the ad - Colorful ads tend to attract more eyeballs and this ad with its single aqua coloring is not very appealing.
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