Samsung Notebook Ultra Series 5 Banner Ad

Samsung Notebook Ultra Series 5 Banner Ad as seen on www.youtube.com on 26 June 2013. The banner ad was placed on the top frame of the Home Page. Banner Ads on Youtube.com home page are our all time favorite. They are Big and Better simply because of the unparalleled capabilities that Youtube.com Banner Ads provides.

One they are inescapable. Two they are rich media. Three you can embed a video to demonstrate either your TVC or your product features. Now that is especially attention worthy cause unlike banner ads on most of the websites wherein you are taken to a new browser window (for landing page) as soon as you click the ad thereby disrupting user browsing experience, a Youtube home page banner Ad is allowing you to demonstrate the product features/offer details/TVC etc. right there as a part of the banner ad area.
Hence, a better overall browsing experience!

Have come across some great banner ad and want to share with everyone. Drop the link in the comments section and if we like it enough you might be in for a surprise gift :)

Pass Pass Mouth Freshener Expandable Banner Ad

Pass Pass Mouth Freshener Expandable Banner Ad as seen on www.indiatimes.com on 23 June 2013. The banner ad was placed on the right hand side of the Home Page. The Dynamic Banner Ad which initially is in the small size as displayed in the first picture below expands to the bigger size and what follows is a small sequence in which a girl and boy move near each other slowly which is in sync with the name and message of the mouth freshener 'Pass Pass' (near and together).

Again a good choice as far as the placement is concerned. Indiatimes.com is one of the leading news and entertainment portal in India and for an FMCG product like mouth freshener it does make sense to put the banner ad here more to generate top of mind recall. Good use of rich media as well to convey the message of togetherness.

However, not all users like it when the ad expands and covers more than half of there browser's visible area. If its a new product launch with some never before features such expandable banner ads in our opinion do serve the purpose of generating awareness about the latest features. But in a case like this where everybody knows what Pass Pass is and also there is little action on the landing page, no contest no offer, this looks slightly unneeded!

Samsung Galaxy Mega Banner Ads

Samsung Galaxy Mega Banner Ad as seen on in.yahoo.com on 23 June 2013. The banner ad was placed on the right hand side of the Home Page; visible as soon as the website home page is loaded.

The picture of the landing page that is a dedicated website for this campaign [URL: http://www.samsung.com/in/galaxymega/?CID=in_HHP_Mega-Launch_Yahoo_ROS_Banner_300x250_June13] is also shown.

A colorful rich media banner Ad placed at one of the most frequented website at a inescapable position.
Do we need to say more?

VAN HEUSEN Most Fashionable Professional

VAN HEUSEN Most Fashionable Professional Campaign Banner Ad as seen on www.linkedin.com on 23 June 2013. The banner ad was placed on the right hand side of the Home Page; visible as soon as a registered user logs in.

The picture of the landing page that is a dedicated website for this campaign [URL: http://fashionableprofessionals.com/#login] is also shown below.

LinkedIn definitely is a good choice to advertise especially when the target audience of the campaign is Working Professionals. As per the website, Everyone who nominates someone will get a Voucher for Rs. 500 off. from VAN HEUSEN. Further, LinkedIn is an intrinsic part of this campaign as one can nominate people only within his/her LinkedIn network. No doubt a good way to engage people with the brand. In India most of the brands anyway declare Season End Sale Offers around Monsoon. And this might just be one way of pushing some more inventory before the sale season takes off.

Intel Perceptual Computing Challenge

Intel Perceptual Computing Challenge Banner Ad as seen on www.thinkdigit.com on 23 June 2013. The banner ad was placed on the right hand side of the webpage visible only after a scroll down.
The picture of the landing page that is a dedicated website for this challenge is also shown.

Given that the target audience for the competition is technology enthusiasts, thinkdigit.com seems like a good choice. The size of banner ad is also good enough to attract eye balls. Two things we feel could have been better are:
a) Placement of the ad - As the ad was visible only after scrolling down some users would have missed it altogether.

b) Coloring of the ad - Colorful ads tend to attract more eyeballs and this ad with its single aqua coloring is not very appealing.